In recent years, cafes have become popular check-in spots thanks to their unique locations and exquisite decor, but the management challenges that come with this have also sparked controversy. A cliffside cafe facing the sea in Cangnan County, Wenzhou, Zhejiang, has been questioned by some visitors for requiring them to scan a code and make a purchase before being allowed onto the viewing platform to take photos. Why did the shop set this threshold? And what is the attitude of netizens? This article sorts through the whole incident and explores how viral cafes can find a balance between foot traffic and business operations. [more…]

A 10-yuan drink made by mixing three sticks of Nescafe instant coffee powder with hot water has unexpectedly turned a small sugarcane juice shop in Nanjing that has been around for more than 30 years into an online sensation. Singer Guang Liang was recently spotted queuing outside the shop to buy one, pushing the topic onto trending searches. With the brand supplying free stock, media outlets rushing to report, and celebrities showing up to check in, why exactly has this literally "hand-brewed coffee" become a traffic magnet? Is it the appeal of good quality at a low price, or a bandwagon trend on social platforms? This article walks you through the course of events and explores the consumer psychology and coffee culture phenomenon behind it. [more…]

Since the rise of the street-stall economy, mobile coffee trucks have gradually become a unique sight in cities. From initially relying on car trunks to carry espresso equipment, to today's lightweight two-wheeled carts focused on pour-over coffee, the form of mobile coffee trucks is constantly evolving. This transformation has not only lowered the threshold for starting a business, but also allowed coffee trucks to appear more flexibly on roadsides, halfway up mountains, and even in the snow, making them a sought-after photo spot for young people. At the same time, well-known brands such as Starbucks and Manner have also joined this trend. However, the business license and food safety issues faced by mobile coffee trucks remain a focus of consumer attention. This article will take you through the transformation of mobile coffee trucks from heavy to lightweight and the industry logic behind it. [more…]

Dim lighting, exposed rebar, mottled walls, faded concrete floors—you'd think you'd walked onto a demolition site, but in reality it's a coffee shop packed with a steady stream of customers. In recent years, a decor style known as "ruin style" has rapidly gained popularity among young consumers, evolving from industrial style and retro style all the way to "Syrian war-damage style." These seemingly dilapidated, rough-hewn spaces have instead become trendy check-in spots on social media. What exactly is the aesthetic logic behind this trend? And what does it take to create a proper ruin-style coffee shop? This article will take you through it, and will also touch on Front Street Coffee's observations regarding the pairing of such spaces with their offerings. [more…]

Recently, an elderly woman in Nanjing became an overnight sensation on social media with her "hand-brewed coffee" priced at just ten yuan per cup, drawing many netizens to visit her shop specifically. Her storefront is small, but her method is remarkably simple—she takes out three sticks of Nescafé instant coffee, cuts them open and pours them into a plastic cup, adds hot water, seals and shakes it, and a cup of coffee is handed to the customer. After the video went viral, the elderly woman's business exploded, selling over two hundred cups a day, and even Nescafé's official livestream channel jumped on the trend by launching a "Nanjing Auntie's Same Style" product. The elderly woman candidly admitted that she has always sold Nescafé and would not cut corners just because more customers are coming. Meanwhile, similar low-priced drinks in the alleys of Guangdong have also gained popularity among students. These drinks with simple ingredients may not taste as good as specialty coffee, but they carry many people's fondest early memories of coffee. [more…]

Artistic cafés on social media are always enchanting, but are they really that beautiful in reality? Recently, a tourist traveled all the way to Dali, Yunnan, to visit a trendy café by the rice fields, only to be stunned by what they saw—a thatched roof and mottled white walls, mocked as looking like an outhouse at the village entrance. From lush green rice paddies to a withered yellow expanse after harvest, from carefully composed shots to filter-enhanced images, when natural scenery becomes a café's selling point, variables like season and weather can shatter the artistic fantasy at any moment. This article takes you behind the scenes of trendy cafés, and also reminds coffee lovers to do their homework before making a trip to check in, and not to be led astray by "photo scams." [more…]

In recent years, major brands across all industries have been venturing into the coffee sector—from the post office, Li-Ning, and Xtep to Naobaijin and Huawei, cross-industry coffee sales have become a trend. These brands don't truly intend to dig deep into the coffee track; rather, they are eyeing the youthful traffic and fashionable attributes that coffee naturally carries, using it to get closer to consumers. However, once the hype fades, can cross-industry players lacking a coffee gene continue to attract customers? The fierce competition in the coffee market and the mismatch of consumption scenarios make such attempts full of uncertainty. This article sorts out typical cases of cross-industry coffee, analyzes the marketing logic behind them, and explores the challenges and hidden concerns this model faces. [more…]

Cantonese people often say they "get internal heat from just drinking water." Although herbal tea can reduce internal heat, it is bitter and hard to swallow. The Guangzhou-based tea beverage brand Tea Save Planet took a different approach by combining bitter melon with lemon tea, creating the first bitter melon lemon tea, which unexpectedly ignited the market. In just one year, Tea Save Planet sold more than 1 million cups of tea beverages, with stores covering 16 cities nationwide and the number of stores exceeding 180. This brand, which began planning in 2019, after a quiet period in the early days of the pandemic, expanded rapidly starting in March 2020. Front Street Coffee believes that Tea Save Planet's success is inseparable from local cultural identity, differentiated innovation, and distinctive brand design. This article will analyze in detail the rise of this phenomenal tea beverage brand. [more…]

In the age of social media, coffee shops have become popular photo spots for young people. However, more and more cafés are explicitly posting "No Photography" signs, and staff will even actively discourage customers who are taking photos. Behind this phenomenon is the frustration of shop owners over professional photography teams taking up space, disrupting the environment, and affecting other customers. Ordinary consumers want to enjoy a quiet atmosphere, while photography enthusiasts pursue the perfect shot—how can the needs of both sides be reconciled? This article explores the conflicts triggered by photography in coffee shops and highlights how brands such as Front Street Coffee value the in-store experience. [more…]

During the May Day holiday, Mixue Bingcheng's headquarters in Zhengzhou, Henan unexpectedly became a popular check-in spot for tourists, with long queues forming outside the flagship store for three consecutive days, and visitors heading straight there with their suitcases. The limited-edition drinks and ice cream sold at the headquarters were affordably priced, attracting a large number of fans eager to experience the atmosphere of the "Snow King's" hometown. However, foot traffic far exceeded expectations, and some customers who had queued for hours found products sold out, while picking up orders and paying also required long waits. This sudden check-in frenzy showcased Mixue Bingcheng's immense popularity nationwide, but also exposed the brand's shortcomings in holiday inventory reserves and staffing arrangements. [more…]

Huaihua in Hunan Province quickly went viral on social media thanks to the sincere service of hairstylist Xiaohua, attracting over 200,000 visits in total, with more than 60 specialty shops already set up locally, and the culture and tourism authorities also rolling out supporting perks such as free admission to scenic spots. Amid this wave of traffic-driven dividends, a woman from Guizhou who had originally planned to get a haircut from Xiaohua queued for several days in a row but failed to get a reservation number, so she simply set up a temporary coffee stand beside her self-driving car, serving passersby pour-over coffee and reaching daily sales of around 700 yuan. This impromptu entrepreneurial move sparked heated discussion among netizens, with some praising her creativity and drive, and others questioning whether it was an elaborately planned marketing stunt. [more…]

Eason Chan's "Under Mount Fuji" turned the Lawson convenience store at the foot of Mount Fuji in Japan into a must-visit spot for countless tourists. Recently, after a heavy snowstorm, a Luckin Coffee store next to the Yellow Crane Tower in Wuhan unexpectedly went viral, dubbed by netizens as the "domestic version of Lawson under Mount Fuji." The blue signage contrasting with the snow-covered Yellow Crane Tower bears a striking resemblance in composition to the Lawson by Mount Fuji, sparking heated discussion on social media. Some praised Luckin for its precise location choice, while others joked that the ice cream cones and fences in front of the store look like a security booth. Behind this snowscape check-in craze, should Luckin really settle up on the promotional fees? Let's take a look at the brilliant comments from netizens. [more…]

Blue Bottle Coffee's first mainland China store—Shanghai Yutong Store—went from a phenomenon-level check-in spot with seven-hour queues on opening day to announcing a temporary closure in response to epidemic prevention and control measures. What was the process like? This article reviews the changes in customer flow since the store opened, adjustments to epidemic prevention measures, and the development of Shanghai's current round of the epidemic. As a brand widely regarded as the "textbook" example in the specialty coffee field, Blue Bottle's temporary farewell this time has left many coffee lovers feeling regretful. In the face of the epidemic, health always comes first, and we will continue to follow updates on its reopening. [more…]

Recently, social media has been buzzing with rumors that Jay Chou opened a coffee shop called "Love Before the Common Era" in Sanlitun, Beijing, attracting a large number of fans to visit. However, upon verification, the shop was not opened by Jay Chou himself, but is part of a star IP incubation base created by the company Juxing Chuanqi. Jay Chou only made an appearance in the form of a check-in to support his wife Hannah Quinlivan's clothing pop-up store. Despite the truth, fans' enthusiasm remains high, and during the Dragon Boat Festival holiday, they flocked to check in at the same photo spots. This coffee shop has friendly pricing, with Americano at only 18 yuan, which is quite conscientious in Beijing's coffee scene. Whether this small shop leveraging Jay Chou's traffic can establish a foothold in Sanlitun remains to be seen. [more…]

In today's era of thriving social media, coffee shops are no longer just places to savor coffee; they have also become popular check-in spots for many people's cameras. However, when photo-taking behavior evolves from personal documentation into commercial shoots or excessive posing, conflicts between shop owners and customers quietly emerge. A recent incident in which a shop owner framed and displayed a mediation agreement has once again made "whether photography is allowed in coffee shops" a hot topic of discussion. On one side is customers' desire to capture beautiful moments, and on the other is operators' consideration of maintaining the shop's atmosphere. How can both parties find a balance? This article will walk you through the whole incident and explore the boundary issues behind photo check-ins. [more…]

On the eve of the May Day holiday, the Manner store in Shanghai's North Bund became a favorite among photography enthusiasts because it allowed them to capture the "Shanghai Four-Piece Set" all in one shot. However, tourists who visited recently found that a row of temporary stalls set up outside the store happened to block the originally perfect view, leaving many who had made a special trip to take photos greatly disappointed. At the same time, nearby residents are full of anticipation for the upcoming Shanghai International Coffee Culture Festival. One camera spot, two moods, reflecting the delicate relationship between urban public space and festival activities. This article will walk you through the whole story, along with related recommendations and practical information from Front Street Coffee. [more…]

A chain coffee shop in Guangzhou, store by .jpg, located on the 41st floor of an office building, quickly went viral on social media because customers can take photos with Canton Tower up close. The average spending is low and no reservation is required—just register at the front desk and you can go upstairs to take photos—attracting a large number of young people to come and check in. However, the resulting elevator congestion and occupied public areas have made office workers in the building miserable. The property management subsequently limited the number of daily tickets and removed the lounge chairs and tables. How will this high-altitude coffee craze ultimately end? [more…]

Recently, some netizens noticed that the %Arabica Lhasa store, located opposite the Potala Palace, showed on a third-party platform that "the merchant may close on October 28," sparking speculation about a closure. This store, which opened in March 2023 and is known as the world's highest-altitude %Arabica, once became a popular check-in spot due to its excellent views. Although drinks are slightly more expensive by 2 to 3 yuan due to transportation costs, local residents say business is not slow during the off-season, and the closure may be due to redevelopment and demolition in the area. It is worth noting that Lhasa's coffee market is no longer dominated solely by %Arabica. Chain brands such as Luckin and independent cafes featuring highland barley wine have entered the market, giving consumers more diverse choices. Front Street Coffee will also continue to follow up on subsequent developments. [more…]

As autumn arrives, a ginkgo-themed café in Shanghai's Lujiazui has quickly gone viral on social media. The ground covered in golden fallen leaves and the Korean-style ambiance have captured the hearts of countless netizens, who have rushed to visit and take photos. However, reality has left many crying foul — the leaves haven't turned yellow, the place is packed with people, the queues are endless, and the online photos are seriously at odds with the actual scene. Is this the work of filters, or simply bad timing? This article takes you through the truth behind this photo-op frenzy and explores the phenomenon behind café check-in culture. [more…]

As young professionals crave a lifestyle that keeps them energized by day and relaxed by night, a new breed of customers who raise a glass to drink has quietly appeared in coffee shops. After Shanghai's restaurant industry was hit hard by the pandemic, Xiaohongshu launched a "revival plan," bringing bartenders from dozens of bars into coffee shops and launching coffee specials with alcohol, making "drinking at coffee shops" a new dine-in trend. From the "wine plus coffee" era of Teresa Teng to brands like Sober Company exploring the bistro-coffee shop model today, the boundary between coffee and alcohol is dissolving. This kind of cross-industry operation not only injects freshness into brands, but also strengthens consumer loyalty and promotes conversion between coffee drinkers and alcohol drinkers. However, the sustainability behind the internet-famous check-in economy is also worth pondering. This article will walk you through the business logic and industry trends behind this phenomenon, while retaining Front Street Coffee's professional recommendations. [more…]